Whispering Wind Magaine 
ADVERTISING

Reach over 22,000 readers when you advertise in Whispering Wind Magazine. Use our e-mail address to send for our ad rate package.  

 
1-800-301-8009
Fax: (985) 796-9236
info@whisperingwind.com

Rate Card: 259 
Effective December 1, 2007  with Vol 37 # 3 Issue # 258

CIRCULATION: 8,000 PRINTED COPIES  
                         22,074 readers (2.83 readers per copy)  

WHISPERING WIND Magazine reaches readers in all 50 states. 86% of the circulation is by mail subscription. The remaining 14% is by retail over-the-counter sales. 3% of the readership is in Canada and other foreign countries, West Germany and England having the largest European circulation. Reader profiles and current circulation is available on request.  

MECHANICAL REQUIREMENTS: Trim Size: 8 3/8" X 10 7/8" 

Advertisers must supply copy and/or art. Typesetting, layout, artwork and ad changes not furnished in digital format by advertiser will be charged 25% of first insertion rate for respective ad. This is a one time charge per ad.  
Photos: IF NOT PROVIDED IN DIGITAL FORMAT:  $25.00 per photo. This is a one time charge per photo. There is no charge if furnised on disk. For color ads or photos furnished in digital format; laser proof or original photo is required.  

We cannot accept film since we are totally DTP. There is no layout charge for digitally furnished ads. 

Ads submitted on disk should be sized correctly as 300 dpi in the following format: TIFF, JPG, EPS, PDF files. 

CLOSING DATES: 
Issue:                                                                     Mail in:  
Vol 37  # 5 - Issue 261   May 15, 2008             June 2008
Vol 37  # 6 - Issue 262   July 5, 2008              Aug  2008
 
Advertising received after deadline will automatically fall into next issue's schedule. Cancellations must be received prior to closing date. Call for availability in the current issue.  

PAYMENT OF ADS:Payment must accompany first insertion. Subsequent insertions will be billed. Discounts apply when advertiser contracts at time of placing ad. All accounts not paid in full within 30 days of date of invoice shall incur a late charge of 1.5% per month from the due date until paid in full. All advertisers must supply the name, address (not post office box) , and phone number, SS# or EIN of the responsible individual for our files.  

ADVERTISING RATES: 
All rates are based on camera ready art including digital files & are quoted as "per issue" rates. Discount rates are based on consecutive issue insertions.  

AD SIZES: 

Unit: Width x Depth (Ht) 
in inches

Full (bleed): 8 3/8" x 10 7/8"  
Full: 7 1/2" x 9 1/4" 
2/3 (vert): 4 3/4" x 9 1/4" 
1/2 (vert): 3 1/4" x 9 1/4"  
1/2 (horiz):7 1/2" x 4 1/2"  
1/3 (vert): 2 1/4" x 9 1/4"  
1/3 (horiz): 4 3/4" x 4 3/4"  
1/4 (vert): 3 1/4" x 4 1/2"  
1/4 (horiz):7 1/2" x 2 1/4"  
1/6 (horiz): 4 3/4" x 2 3/8"  
1/6 (vert): 2 1/8" x 4 7/8"  
1/8 (horiz): 3 1/4" x 2 1/4" 

DISPLAY ADS: 
Black & White Display Ads:  
Size 1X 3X 6X
Full $ 624
$ 530 $ 498
3/4 $ 536 $ 455 $ 427
2/3 $ 485 $ 412
$ 387
Half $ 321 $ 273 $ 256
1/3 $ 235 $ 200
$ 187
1/4 $ 211 $ 179 $ 168
1/6 $ 175 $ 149 $ 130
1/8 $ 118 $ 101
$   94
 
Color Rates for Display Ads:  
 
Size 1X 3X 6X
Full $ 1230 $ 1082 $ 1020
BC $ 1542 $ 1357 $ 1279
3/4 $ 1142 $ 1004 $  948
2/3 $ 1074 $  945 $  891
Half $  920 $  809 $  763
1/3
$  833
$  733
$  691
 1/4
$ 667
$ 567
$ 533
 1/6
$ 530
$ 450
$ 424
 
CLASSIFIED ADS: 
15 word minimum.  
    Name & address counts as 5 words.  
Rates are for "per word":  
    1 or 2 inserts: 75 cents per word per issue 
    3,4 or 5 inserts: 64 cents per word per issue 
    6 or more inserts: 62 cents per word per issue  

POSITION ADS: 
Ad position at the discretion of the editor. For specific ad placement position requested by advertiser,  $15 per issue. 

AGENCY COMMISSION: 
15% to recognized advertising agencies. Commission based on ad space charge only.  

Blow-in, Bind-in, Tip-on Cards 
$95/m from advertiser supplied cards. E-mail or call for size specifications and quantity specifications.  

List Rental: 
Active subscribers: $100/m base. E-mail or call for more details (1-800-301-8009) 

Foreign Subscribers: 
Reach our foreign subscribers with your promotional piece for only $1.00 per ounce. 
Call (1-800-301-8009) or email: info@whisperingwind.com for current quantity needed. 

E-mail us for more info including reader demographics & sample copy. info@whisperingwind.com
 
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